Our Story
After years of building WordPress sites for clients, we got tired of the same problems:
- Plugins that do too much (and none of it well)
- Constant upsells and "premium" features that should be standard
- Bloated code that slows down sites
- Confusing interfaces with 50 tabs of settings
- Features held hostage behind paywalls
So we decided to build our own. Plugins that focus on doing one thing exceptionally well, with clean code, intuitive interfaces, and transparent pricing.
No dark patterns. No feature creep. No BS. Just WordPress plugins that work.
Six commitments that guide every release
These are the core promises baked into each plugin we ship, forged by running production WordPress sites for real clients.
Simplicity First
If it does not serve 80% of users, it does not go in the core plugin. We say no to feature bloat so you get focused tools that just work.
No Hidden Costs
One price, all features. We will never hold basic functionality hostage or surprise you with 'premium' add-ons after you buy in.
Clean Code
Well-documented, efficient code that follows WordPress best practices. No bloat, no jQuery dependency in 2025, no spaghetti code.
Built for Agencies
Bulk management, monitoring, and white-label ready features come standard because we build for professionals managing many sites.
GPL Committed
100% GPL licensed. Your site, your code, your control. We believe in the open source philosophy that made WordPress great.
Customer-Focused
We build the tools we want to use ourselves. Every feature decision starts with 'does this make life easier for our users?'
What We Don't Do
Just as important as what we build is what we refuse to build
No Swiss Army Knife Plugins
We won't build a plugin that does everything. Focus beats feature creep.
No Dark Patterns
No fake urgency, no constant upsell popups, no holding features hostage.
No Freemium Bait-and-Switch
We won't release a "free" version with every useful feature locked behind pro.
No Bloated Dashboards
No admin pages with 50 tabs. Settings should fit on one screen.
No Annual Pricing Trickery
Your plugins work forever. Updates are optional. No forced renewals.
No Performance Killers
We benchmark everything. If it slows your site, we don't ship it.
Built by WordPress Professionals
We're a small team of WordPress developers and agency owners who were tired of the status quo. We build the plugins we wish existed.
Every plugin is built, tested, and used in production on real client sites before we release it.